The crowdfunding campaign on the Miimosa platform (part of the Digital Farm) was launched in December 2017. Its goal was to create an educational vineyard.
The campaign, which ended in February 2018, was a success and totalled 117 contributors. €16,125 was raised thanks to major partners such as the Gard Chamber of Agriculture and Groupama.
The project also won the Airbnb & ‘Bienvenue à la ferme’ awards at the 2018 International Agricultural Show. Our advertising campaign was also successful in the media with articles in Le Midi Libre newspaper, Terre de Vins magazine, M6 and France bleu Gard Lozère TV stations and Vitisphere.
After a rest, the ground was prepared carefully and the planting happened on March 4. The plot is made up of 10 rows with the iconic grape varieties of the Rhône Valley: 5 reds and 5 whites.
This vineyard will allows us to explain to visitors in a fun way the difference between each grape variety and to help understand the vine growth cycle. We can share with them our love for this trade, as Claude and his family have always done. This will be even more important when we welcome children from the surrounding schools.
Claude and Mathieu are committed to the preservation of the environment and received the stamp of approval for their practises by obtaining the 3/3 HVE certification (High Environmental Value). They wish to continue their commitment to education and are now thinking of how to convert the educational vineyard to an organic one.
Sharing their passion, educating the consumer and passing on their values to future generations are the very essences of this laudable project.